{"id":2270,"date":"2025-02-03T13:39:05","date_gmt":"2025-02-03T12:39:05","guid":{"rendered":"https:\/\/antidote-solutions.com\/?post_type=projets&p=2270"},"modified":"2025-02-05T14:55:22","modified_gmt":"2025-02-05T13:55:22","slug":"pamela-bikes","status":"publish","type":"projets","link":"https:\/\/antidote-solutions.com\/en\/projets\/pamela-bikes\/","title":{"rendered":"Pamela Bikes"},"content":{"rendered":"
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\n\n<\/path><\/path><\/g><\/svg><\/span>tous les projets<\/span><\/a>\n\n<\/div>\n<\/div><\/div>\n\n
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Pamela bikes<\/h1>\n\n\n\n

An urban e-bike, the codes of BMX and the 80s<\/p>\n\n\n\n

Alex Guiral has been following the Pamela Bikes project from the outset. Here’s a look back at the work of our design office on this urban e-bike with a very assertive positioning.<\/p>\n\n\n\n

pamelabikes.com<\/a>
LinkedIn Pamela bikes<\/a><\/p>\n\n<\/div><\/div><\/div>\n\n

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One prototype, two needs, three priorities\u00a0<\/h2>\n\n\n\n

We met Antonin Guidicci, the creator of Pamela Bikes, in 2023. Antonin came to us with a proof of concept and two clearly identified needs: to industrialise his product and to homologate his bike. He had three specifications in his brief:<\/p>\n\n\n\n

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\u2013 a removable battery
\u2013 minimum space requirements
\u2013 the desire to create a robust bike<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n\n

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A compact working time\u00a0<\/h2>\n\n\n\n

Eighteen months after our first meeting, the C18, Pamela Bikes’ first bike, was presented to the general public. In the meantime, Antidote Solutions has been working on modelling, component selection, technical development and industrialisation. We moved fast,\u2019 says Antonin Guidicci. \u2019In eighteen months, the prototype I designed in my garage became an approved model, mass-produced and marketed.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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An electric bike and an urban brand<\/h2>\n\n\n\n

Antonin Guidicci has injected his brand with references from his childhood in Paris: BMX, the bikes of the heroes of The Goonies and E.T. (thanks Steven). To this he has added his experience as a fashion photographer and his mastery of the codes of branding.<\/p>\n\n\n\n

\u201cI’m also a motorbike enthusiast and I was quick to recognise the potential of electric power in the world of two-wheelers, particularly in urban environments. From the outset, I wanted Pamela Bikes to be an electric, urban and desirable brand.\u201d <\/em>Antonin Guidicci<\/p>\n\n<\/div><\/div><\/div>\n\n

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Next step: creating the Pamela Bikes range<\/h2>\n\n\n\n

The C18 is the brand’s first electrically assisted bike. Pamela also has a long-tail project and a utility cargo bike in the pipeline. The aim is to develop two decisive segments of the urban bicycle market: group travel and last-mile deliveries in city centres.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n\n

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Projet Pamela Bikes<\/h2>\n\n\n\n

the segments in which we are involved<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n\n

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Brand Strategy
Product Strategy<\/h3>\n\n\n
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market studies for brand and product<\/p>\n\n<\/div><\/div>\n\n

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brand positionning<\/p>\n\n<\/div><\/div>\n\n

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“go to market” strategy<\/p>\n\n<\/div><\/div>\n\n

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brand indentity and communication<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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Engineering<\/h3>\n\n\n
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technical design<\/p>\n\n<\/div><\/div>\n\n

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3D modeling<\/p>\n\n<\/div><\/div>\n\n

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FEM analysis<\/p>\n\n<\/div><\/div>\n\n

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product management and component sourcing<\/p>\n\n<\/div><\/div>\n\n

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nomenclature et\n\t\t\t\tdocumentation technique<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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Prototyping and fine-tuning<\/h3>\n\n\n
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prototyping supervision<\/p>\n\n<\/div><\/div>\n\n

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shakedown and initial proof testing<\/p>\n\n<\/div><\/div>\n\n

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“on field” testing<\/p>\n\n<\/div><\/div>\n\n

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fine-tune set up<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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\n\t\t\t\tIndustrialisation<\/h3>\n\n\n
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manufacturing process<\/p>\n\n<\/div><\/div>\n\n

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production engineering<\/p>\n\n<\/div><\/div>\n\n

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supply chain set up d’approvisionnement<\/p>\n\n<\/div><\/div>\n\n

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product certification support<\/p>\n\n<\/div><\/div>\n\n

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manufacturing supervision<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"featured_media":2257,"parent":0,"template":"","meta":{"_acf_changed":true,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false},"class_list":["post-2270","projets","type-projets","status-publish","has-post-thumbnail","hentry"],"acf":{"excerpt":"An urban e-bike, the codes of BMX and the 80s","featured_img":""},"_links":{"self":[{"href":"https:\/\/antidote-solutions.com\/en\/wp-json\/wp\/v2\/projets\/2270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antidote-solutions.com\/en\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/antidote-solutions.com\/en\/wp-json\/wp\/v2\/types\/projets"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antidote-solutions.com\/en\/wp-json\/wp\/v2\/media\/2257"}],"wp:attachment":[{"href":"https:\/\/antidote-solutions.com\/en\/wp-json\/wp\/v2\/media?parent=2270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}