Pamela bikes
An urban e-bike, the codes of BMX and the 80s
Alex Guiral has been following the Pamela Bikes project from the outset. Here’s a look back at the work of our design office on this urban e-bike with a very assertive positioning.
One prototype, two needs, three priorities
We met Antonin Guidicci, the creator of Pamela Bikes, in 2023. Antonin came to us with a proof of concept and two clearly identified needs: to industrialise his product and to homologate his bike. He had three specifications in his brief:
– a removable battery
– minimum space requirements
– the desire to create a robust bike
A compact working time
Eighteen months after our first meeting, the C18, Pamela Bikes’ first bike, was presented to the general public. In the meantime, Antidote Solutions has been working on modelling, component selection, technical development and industrialisation. We moved fast,’ says Antonin Guidicci. ’In eighteen months, the prototype I designed in my garage became an approved model, mass-produced and marketed.
An electric bike and an urban brand
Antonin Guidicci has injected his brand with references from his childhood in Paris: BMX, the bikes of the heroes of The Goonies and E.T. (thanks Steven). To this he has added his experience as a fashion photographer and his mastery of the codes of branding.
“I’m also a motorbike enthusiast and I was quick to recognise the potential of electric power in the world of two-wheelers, particularly in urban environments. From the outset, I wanted Pamela Bikes to be an electric, urban and desirable brand.” Antonin Guidicci
Next step: creating the Pamela Bikes range
The C18 is the brand’s first electrically assisted bike. Pamela also has a long-tail project and a utility cargo bike in the pipeline. The aim is to develop two decisive segments of the urban bicycle market: group travel and last-mile deliveries in city centres.
Projet Pamela Bikes
the segments in which we are involved
Brand Strategy
Product Strategy
market studies for brand and product
brand positionning
“go to market” strategy
brand indentity and communication
Engineering
technical design
3D modeling
FEM analysis
product management and component sourcing
nomenclature et documentation technique
Prototyping and fine-tuning
prototyping supervision
shakedown and initial proof testing
“on field” testing
fine-tune set up
Industrialisation
manufacturing process
production engineering
supply chain set up d’approvisionnement
product certification support
manufacturing supervision