Gitane Black Hill

G-One trail/enduro oriented electric mountain bike

Conquering the Black Hills, Gitane is reconnecting with its own sport and performance history and will be releasing in 2022-2023 a new electric mountain bike designed for the trails with a Bosch Performance Line CX engine.

Teaser Gitane Black Hills

Reinventing the myth of the 1970s

In the 1970s, Gitane was the French brand associated with sports performance and high-level competition. Many professional teams rode Gitane bikes at the time. Fifty years later, this emblematic brand has returned to its roots. Gitane has now entered the electric sports bike segment.

Under embargo for months

In 2021, Cycleurope, the owner of the Gitane brand, contacted us to work on the Black Hills project. It foreshadowed the future Gitane electric sports segmentation. We were consulted upstream on the product strategy and we were then involved in the engineering and production of the structural studies : design, modelling and dimensioning. The reveal took place at the ProDays convention in Paris in July 2022.

The Gitane Black Hill project

the segments in which we have operated

brand strategy – product strategy

market studies for brand and product

brand positionning

“go to market” strategy

brand identity and communication


technical design

3D modelling

FEM analysis

product management and component sourcing

bill of materials (BOM) and technical reports

Prototyping and fine-tuning

prototyping supervision

shakedown and initial proof testing

“on field” testing

fine-tune set up


manufacturing process

production engineering

supply chain set up

product certification support

manufacturing supervision