Gitane Black Hill
G-One trail/enduro oriented electric mountain bike
Conquering the Black Hills, Gitane is reconnecting with its own sport and performance history and will be releasing in 2022-2023 a new electric mountain bike designed for the trails with a Bosch Performance Line CX engine.
Reinventing the myth of the 1970s
In the 1970s, Gitane was the French brand associated with sports performance and high-level competition. Many professional teams rode Gitane bikes at the time. Fifty years later, this emblematic brand has returned to its roots. Gitane has now entered the electric sports bike segment.
Under embargo for months
In 2021, Cycleurope, the owner of the Gitane brand, contacted us to work on the Black Hills project. It foreshadowed the future Gitane electric sports segmentation. We were consulted upstream on the product strategy and we were then involved in the engineering and production of the structural studies : design, modelling and dimensioning. The reveal took place at the ProDays convention in Paris in July 2022.
The Gitane Black Hill project
the segments in which we have operated
brand strategy – product strategy
market studies for brand and product
brand positionning
“go to market” strategy
brand identity and communication
Engineering
technical design
3D modelling
FEM analysis
product management and component sourcing
bill of materials (BOM) and technical reports
Prototyping and fine-tuning
prototyping supervision
shakedown and initial proof testing
“on field” testing
fine-tune set up
Industrialisation
manufacturing process
production engineering
supply chain set up
product certification support
manufacturing supervision