Light spirit and French elegance
In 2019, Gilles Labrude came to us with the idea of creating a bike brand that would be Francophile and in tune with the current cycling habits.
Market research, strategic positioning, brand platform, visual identity, product design, functional specifications, sourcing… Antidotes Solutions deployed all its expertise on this project.
The Larrun trademarks
At the ProDays convention in Paris in July 2022, Larrun launched a range of four functional and elegant bike models : two city, one long-tail and one commuter. We have put all of our know-how and a lot of care into every detail.
A double tube frame
The design of Larrun bikes was inspired by travel bikes and the timeless aesthetics of the 1980s ones. An aesthetic that fits perfectly with the spirit of the brand, which is all lightness and elegance.
An integrated battery
On every Larrun bike, the battery and engine block are carefully integrated, a choice made in line with the brand’s sense of finesse and style.
Bold color codings
Since we love the aesthetics and spirit of the 80’s, we wanted to bring back the metallic paints of that era : workshop green, vintage orange, bronze or celestial blue… colours that bring style.
The Larrun Project
the segments in which we have operated
Brand strategy – product strategy
market studies for brand and product
“go to market” strategy
brand identity and communication
product management and component sourcing
bill of materials (BOM) and technical reports
Prototyping and fine-tuning
shakedown and initial proof testing
“on field” testing
fine-tune set up
supply chain set up
product certification support